Following Up Facebook Ad Leads in Tunbridge Wells Before the School Holidays Hit

Leads arrive in bursts

An ad does not bring leads at an even pace. You post it, and enquiries land in the evening, over a weekend, or all at once when the school term ends. The Kent term dates guide on this site lists the 2026/27 calendar, and any business that sells to families, such as a holiday club, a tutor or a children's class, knows that the weeks before a break are when parents decide.

The ad gets the click. The reply decides the booking.

What goes wrong

The lead form sits in an inbox. Nobody sees it until Monday.

The first reply is slow. By then the parent has messaged three alternatives.

There is no second message. The lead said maybe and nobody asked again.

The booking is manual. Each lead needs a call, and the call does not happen.

What follow-up does

Dean Keating's website lists replying to new enquiries within minutes, day or night, and following up every lead until they book or say no. Add booking into the diary, confirmations and reminders, and an escalation to a person for anything unusual.

For an ad lead, that means a fast, friendly first message that refers to what they asked for, a question or two to qualify them, a slot offered, and a nudge or two if they go quiet.

Why his background matters here

His website says he has driven more than a million orders through Meta ads and has more than ten years in marketing. That is his claim about himself, not a rating, and it explains why he treats ad leads as a speed problem. He also publishes this directory, so weigh it accordingly.

Rules for ad leads

Tell the agent what the ad promised so it never contradicts it. Tell it what it cannot say, such as prices not shown in the ad. Make sure someone sees the leads that need a human.

Process and cost

A free call, an audit of the work worth automating, the build and install, then training and support. He starts with the single task that makes the most difference, which for ad leads is the first reply. No price list is published, and the cost is given after the call. You leave with a plan you can use with or without him.

Where he is

Based in Horndean, Hampshire, working remotely. If you want someone in the room, say so on the first call and look at Tunbridge Wells-based providers too.

See the term dates guide and the things to do with kids guide.

Contact

Call or WhatsApp Dean Keating on 07418 627304, or email dean@deankeating.com. See the Dean Keating profile on Tunbridge Wells.co. Websites: ai-agent.deankeating.com and deankeating.com.

About this guide

Tunbridge Wells.co is published by Dean Keating, who also runs the service described here. He is based in Horndean, Hampshire, not in Tunbridge Wells, and works with Tunbridge Wells and Kent businesses remotely. This guide recommends our own service, so compare it with other providers before you decide.